According to recent trends, the Mediterranean Diet is becoming increasingly popular among North American consumers.

The Mediterranean Diet and products are a major pull factor for the Spanish agri-food industry exports to the United States, but are now put at risk by Trump’s administration on import tariffs.

According to Daniela Puglielli, founder of the Mediterranean Diet Roundtable (MDR), a US-born initiative to promote Mediterranean products within North American countries,  Mediterranean food is increasingly gaining ground among US consumers.

As evidence of that, Puglielli reports an increase in olive oil consumption within the United States and, therefore, highlights the wide potential of the North American market for the Mediterranean agri-food sector.

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