The Med Diet Networking Festival was held online during the 26th and 27th of May, followed by the Mid Term project Conference held on May, 28th . The event included several activities like an exhibition room with stands for companies and institutions, clustering activities to create joint products/services, capacity building, B2B meetings and a conference with key speakers to debate about Mediterranean Diet.
The event started on the 26th with a webinar addressing two topics relevant in the MD.net project: “Mediterranean Diet & Innovation” by Iñaki Gaztelumendi and “Cooperation for internationalization” by Fernando Méndez-Navia. This webinar was followed by a living lab whose objective was mainly to provide the participants with tools to cooperate with other companies, institutions and entrepreneurs during the Festival and how to get the most from the B2B meetings. Closing the day, the participants held one to one meetings with other participants with the objective of getting to know each other and identifying opportunities for collaboration. On the 27th, there was a second round of B2B meetings and a closing Living Lab to discuss the collaboration opportunities identified and define the next steps to consolidate the potential collaborations.
In terms of results, the event has been revealed as a fruitful opportunity to connect institutions, associations, academia, SMEs and entrepreneurs with products and services linked to the Mediterranean diet. There have been identified some potential transnational cooperation projects with the purpose to co-create new products and services. Those ideas will be closely followed up by partners, and they are expected to be consolidated in the International Fair taking place in Campania. Finally, the involvement of all partners in the organisation of this action has strengthened the consortium and increased their capacity building for transnational learning and cooperation.
The Mid Term Conference of MD.net project was held on the 28th of May and it counted on the participation of a way away of speakers with sound experience on the Mediterranean Diet. The event was conceived as a participatory event to provide diverse opinions and perspectives on the opportunities, challenges, communication and promotion of the Mediterranean Diet values. This Conference counted with the participation of 11 speakers and 154 On-line attendees.
To summarize, 243 people registered for the event, there were 79 exhibition stands, 36 B2B meetings, 61 participants in the living labs and 154 attendees in the conference.