Introduction

Inscribed on the Representative List of the Intangible Cultural Heritage of Humanity, Mediterranean Diet is an integral part of the Mediterranean identity. It involves a set of skills, knowledge, rituals, symbols and traditions concerning cultures, landscape, lifestyle and ways to work characterising a powerful industry.

Nevertheless, some Mediterranean rural regions seems to underestimate these mechanisms and suffer natural and demographic handicaps caused by the lack of awareness of the economic potential of this part of the Med cultural identity.

MD.net Project challenges the problems of currently neglected and undeveloped opportunities of the Mediterranean Diet.

The main objective of the project is to strengthen exploration of the Mediterranean Diet according to the UNESCO Med Diet Convention, blending comprehensive Mediterranean Diet concepts with innovative tools.

The project will use both traditional and creative measures (as sharing economy) starting cooperation of quadruple helix stakeholders in order to lift the MD economy to new quality levels.