Objectives

1.   Strengthen exploration of the Mediterranean Diet (MD) according to the UNESCO Med Diet Convention, blending comprehensive MD concepts with innovative tools, and to recognise MD as an opportunity for smart economic growth of remote rural areas.

2.   Strengthening the exploitation of the MD, through the UNESCO MD regions and enlarging the territories subscribing the UNESCO Med Diet Convention

3.   Promoting the Med Diet in the international market by addressing the whole MD systems of its distinctive products around which to build an innovative integrated branding for marketing and hi-tech networked complementary services.

4.   Conjugating the MD with offers targeting specific communities through slow tourism.

5.   Creating a durable network between users, local communities, enterprises, research and public administrations to promote new opportunities of MD products and services for young generations.